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Buying a Diamond
KWIAT STORY
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Carat is often the first thing to come to mind when thinking about a diamond’s size. Size and carat weight are closely related but there are other factors in a diamond’s appearance. Cut and shape also play a role in whether the diamond appears visually larger or smaller than its actual carat weight.
A properly cut diamond will not have too much weight in hidden areas. The added weight increases the cost without giving the diamond a larger appearance. At Kwiat, we cut our diamonds to keep the carat weight in the right places. Each gem has the widest possible diameter to appear larger than other diamonds of comparable carat weight. And because of their superior cut, our diamonds will appear whiter than their GIA color grade. We call this the Kwiat Tiara® Cut.
Diamonds are rated on a color scale developed by the GIA, the world’s premier diamond grading nonprofit. The color grading system is based on the alphabet, beginning with the letter D and running all the way through Z. A grade of D is the best possible grade a diamond can receive, which translates to an absence of color. Diamonds with this grade tend to be the most rare and valuable.
Clarity refers to the presence of imperfections, known as inclusions, in the crystal structure of the diamond. Nearly all diamonds contain some sort of inclusion, as they are part of a diamond’s characteristics and structure. An inclusion within a diamond is natural, and on the higher end of the clarity scale, does not take away from its beauty.
We’re standing by to answer your questions.
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Unique rings, custom created in New York City.
Unique rings, custom created in
New York City.
Tell us what you’re looking for and learn more about why our diamonds look bigger and brighter. One of our experts will walk you through the process and answer all your questions.
After your visit, our designers get started. You’ll be presented with hand-drawn renderings of each angle of your ring, true to color and scale. We welcome your feedback and will make changes to the design until we get it right — we’re not happy until you are.
In our New York City studio, we’ll create your one-of-a-kind ring with utmost attention to quality and craftsmanship. Prepare to be dazzled.
The ASHOKA is a trademarked diamond cut that is as distinctive as it is beautiful. A unique arrangement of 62 facets creates a dazzling prismatic effect, giving the ASHOKA its fiery brilliance.
With an elegant, elongated silhouette, perfect outline, beveled edges, and rounded corners, the Kwiat Cushion is a true brilliant cut with more sparkle and fire. And, unlike most cushions, it looks bigger than a round brilliant diamond of the same weight.
Our exclusive round brilliant diamond exceeds the GIA’s standards, with a superior cut and a diameter that is as wide as possible. The result: a Kwiat Round diamond looks bigger and brighter than others of comparable weight.
Our perfected version of an old European diamond has a consistent shape, precise dimensions, excellent polish and symmetry, a larger table, and a smaller culet. These considered updates retain the romance of an antique cut while making it look bigger and brighter.
From left to right: Cory, Greg, Lowell and Russell Kwiat
In 1907, Sam Kwiat started in the diamond jewelry business. He never imagined that his passion would take hold for generations to come. Together with his son, David, they grew a small family shop into a diamond legacy. More than a century later, the Kwiat family continues to design and craft the most exquisite diamond jewelry.
1907First Kwiat Store on Canal St. in New York
2021Current Kwiat Flagship Store in New York, Madison Avenue
In 1907, Sam Kwiat started in the diamond jewelry business. He never imagined that his passion would take hold for generations to come. Together with his son, David, they grew a small family shop into a diamond legacy. More than a century later, the Kwiat family continues to design and craft the most exquisite diamond jewelry.
Our intention is to share our knowledge and expertise as we welcome you into the Kwiat family. An emphasis is placed on providing advice that fits your situation, with personal recommendations for selecting the right diamond jewelry for any of your special occasions. We take pride in our name and what it has come to stand for—diamond jewelry crafted with honesty and integrity. This is why customers keep coming back, generation after generation.
We invite you to preview Kwiat diamond jewelry at a boutique near you. Let us know which pieces are of interest to you so they are available for your appointment.
We invite you to see this ring in person at the Kwiat Salons in New York or Las Vegas, or at a trusted retailer partner near you. Please let us know your availability and we’ll ensure the ring is available for you to view within 3-5 days.
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