A diamond’s beauty, rarity, and value is determined by its color, clarity, carat weight, and cut, known as the 4Cs. Every stone we select must meet our peerless standards, and each is cut to our strict criteria, developed over a century. Here, learn about the 4Cs, discover which diamond shape is for you, and much more.
ASK THE CONCIERGE
Our experts are standing by to help you with any questions you might have.
Reach out if you need help to better understand diamonds quality and colors, looking for styling ideas and gifting suggestions, or would like to set up virtual and in-person viewings.