Diamonds are a unique gem with a beauty that is incomparable. Understanding their character can take years to learn. Even the smallest nuance can affect the value and brilliance of a diamond.

Our diamond education is set up to walk you through the ins and outs of selecting the perfect diamond and helping you understand its real worth. We bring a passion for diamonds that has spanned more than a century. Throughout these years, we learned what makes a diamond stand the test of time.

Behind the beauty of every diamond is a story. From deep within the earth, nature applies time, pressure and heat to transform the carbon element into a diamond, giving it color, clarity and weight (carat). Cut is a result of craftsmanship.

Diamonds were first cut in the 14th century. Since then, craftsmen have worked on perfecting what nature has given us. Today we use the Gemological Institute of America (GIA) grading system, the world’s premier diamond grading nonprofit, to consistently understand and measure a diamond’s worth. GIA scale ranges appraise cut, color, clarity and carat—or what is known as the 4Cs.



    A diamond-specific measurement that is the weight of the stone on a scale and not its size.

    The effect of imperfections and the presence of inclusions that occur in the crystal structure of diamonds that are not flawless.

    A lack of color or presence of the predominant yellow within a diamond as defined on a scale of D-Z.
  • CUT

    The angles, proportions and faceting patterns that affect a diamond’s appearance is why the cut the most important of all the 4Cs.